Bournemouth score record sponsorship deal

M88 secures two-year partnership with English soccer club.

Bournemouth score record sponsorship deal

Top-tier English soccer side AFC Bournemouth have announced a club-record sponsorship deal with M88.

The two-year partnership will see the online gaming brand become the Premier League club’s new shirt sponsor, and the Asian company’s logo will adorn the front of the first team’s home, away and third playing shirts from the start of the 2017/18 season.

M88 will be entitled to extensive pitchside advertising during global broadcasts of Bournemouth’s home games at the Vitality Stadium. The agreement will also see the Mansion-owned brand carry out fan promotions and live events, as well as creating exclusive content and access to engage soccer audiences in Asia.

The deal sees M88 replace as the Cherries’ front-of-shirt sponsor.

“We are delighted to welcome M88 as the club’s official shirt sponsor,” said Neill Blake, AFC Bournemouth’s chief executive. “M88 is a partner that shares our ambition and aspirations as we look to grow in a new market and enhance our presence in Asia. We have an exciting season ahead, and we look forward to working with M88 for many years.”  

A spokesperson for M88 added: “We are delighted to announce our partnership with AFC Bournemouth. Last season the club reached new heights, with a very impressive ninth-place finish, and we look forward to another successful season both on and off the pitch. We are excited to engage with the passionate AFC Bournemouth fanbase, and can’t wait to bring our loyal customers closer to the club.”

Bournemouth came ninth in the Premier League in 2016/17, representing the club’s highest-ever league finish.