English soccer club AFC Bournemouth have announced that they have partnered with Gibraltar-based betting company Mansion.
The deal, which extends the Premier League club’s partnership with the online gambling business into a fourth successive season, will see Mansion appear on the team’s playing shirts as their official sleeve sponsor and principal partner. The club’s main shirt sponsor, M88, is an online casino subsidiary of Mansion.
The agreement to have Mansion featuring on the shirt sleeve will see the two respective brands work alongside each other on a series of commercial projects and marketing activities.
Rob Mitchell, commercial director at AFC Bournemouth, said: “I’m delighted that we have extended our partnership with Mansion Group.
“Mansion Group have been a great supporter of the club throughout our time in the Premier League, helping raise the club’s global profile, and I look forward to continuing to work with them.”
In recent months, MansionBet has signed a number of sports-related deals, including contracts in boxing, pool and horseracing, with comedy impressionist Darren Farley also featuring in adverts.
Bournemouth won their first game of the Premier League season, beating Cardiff City 2-0 at the Vitality Stadium.