Top-tier Brazilian soccer side Botafogo have entered a new partnership with international transportation network company Cabify.
The agreement will see the mobile app’s logo appear on the front of the Campeonato Brasileiro Série A outfit’s first team playing shirts, featuring above the club’s main sponsor Caixa.
Cabify, which has been dubbed as the ‘Spanish Uber’, will offer fans of the Rio de Janeiro-based team discounts before and after home games. The length and financial terms of the agreement were not disclosed.
Marcio Padilha, Botafogo’s vice president of marketing, said: “It is a pleasure for Botafogo to partner with Cabify, a very strong international company. We hope it is just the beginning of a relationship that will grow in the future.”
Fernando Hammes, Cabify's marketing manager, added: “We are celebrating Cabify's birthday in Rio de Janeiro, and it is with great pleasure that we announce this partnership with Botafogo.
“It is Cabify's first affair with the sport, and I think there's no way to celebrate in Rio without talking about football. For us it is a big step. We hope it yields good results, not only for the team but also for the fans, who will gain benefits.”
Botafogo wore Cabify-branded shirts for the first time on Thursday during their 2-0 triumph over Uruguayan side Nacional in the first knockout round of the Copa Libertadores, South America’s premier club competition. The victory secured a 3-0 aggregate win, and the two-time domestic champions will now play Gremio in an all-Brazilian quarter-final.