Tullamore Dew has become the official Irish whiskey of the Boston Red Sox.
The three-year deal will see the distillery open Tully Tavern, a grandstand bar at the Major League Baseball (MLB) team's Fenway Park.
“We are excited to welcome Tullamore Dew as our official Irish whiskey, and couldn’t be more pleased with the new Tully Tavern bar installed in right field,” said Red Sox executive vice president Troup Parkinson. “We are eager to showcase the new space to fans on opening day and to highlight our new partnership throughout the season.”
Tullamore Dew's senior brand manager, Paige Parness, added: “We couldn’t think of a more perfect partner than the Boston Red Sox, whose fans are as loyal to the Sox as ours are to our whiskey.”
The Red Sox have enjoyed a strong start to the 2017 MLB season, winning three of their opening five games.