Major League Baseball's (MLB) Boston Red Sox have agreed a sponsorship deal with Cremo.
The beard care and shaving products brand will be the official grooming partner of the Red Sox for the 2017 season. Players will be supplied with a full range of Cremo products, while competitions and other promotions will be run for fans and other campaigns carried across Snapchat, Twitter, Instagram and Facebook.
"The facial hair of our players is varied and unique, and even became a point of bonding during the 2013 championship season with our 'band of bearded brothers,'" said Red Sox Executive Vice President Troup Parkinson. "We are excited to partner with a brand like Cremo whose high-quality products will allow our organisation to look its best regardless of facial hair style."
The Boston Red Sox are third in the American League East after a 9-6 start to the new campaign.