The National Football League (NFL) has renewed its sponsorship agreement with Bose Corporation for a multi-year period.
The extended deal sees Bose remain the official headphone and headset of the league, a role it has held since replacing Motorola in March 2014.
Under the agreement, coaches for all 32 NFL teams will continue to use Bose headsets for in-game communications, including play-calling and instant replays.
The deal also sees Bose, which has sponsored the NFL since 2011, retain its designations as the ‘official sound’ and ‘official home audio and speaker sponsor’ of the league.
Financial terms and the precise duration of the renewal have not been disclosed.
“We’re thrilled to extend our relationship with Bose and have their technology on our sidelines for many seasons to come,” said Brian Rolapp, the NFL’s chief media and business officer.
“The NFL is constantly looking to partner with companies that can provide best-in-class technology to help improve our game, not only for the players and coaches but also for our fans and Bose is a perfect example of that.”
In other news to emerge on Tuesday, the NFL's team owners have reportedly voted unanimously to relocate Super Bowl 55 from Los Angeles to Tampa’s Raymond James Stadium.
The decision comes after the opening of the under-construction Los Angeles Stadium at Hollywood Park, which had been due to host the 2021 edition of the showpiece event, was pushed back from 2019 to 2020 due to record rainfall in Southern California.
US media reports say LA will instead host the game in 2022, with NFL rules requiring stadiums to be open for two seasons before they can host a Super Bowl.