Top story: Borussia Dortmund link up with Rosbacher

Rolling sports business news wrap: Every deal, every day.

Top story: Borussia Dortmund link up with Rosbacher

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Top Story

German Bundesliga giants Borussia Dortmund have announced a sponsorship deal with mineral water brand Rosbacher.


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The deal lasts until 2021 and is expected to bring in around €200,000 per year, according to

The partnership will see Rosbacher have an increased presence at Dortmund’s home ground, the Signal Iduna Park, as sponsors for water and apple spritzer, as well as drinks sponsor for club players at various levels.

Elsewhere, the club have also announced a four-year extension of their deal with lubricant company Rowe.

Borussia Dortmund got their Bundesliga campaign off to an emphatic start with a 4-1 win over RB Leipzig on Sunday.


Surfing Australia has extended its partnership with Oakley as official eyewear and apparel sponsor for a further three years.

German Bundesliga side Eintracht Frankfurt have signed a sponsorship deal with cybersecurity company Kaspersky Lab until 2021.

In soccer, Asian sports manufacturer Grand Sport has been announced the official ball supplier of the ASEAN Football Federation (AFF) Suzuki Cup.

GlobeAir has been announced as a new official partner of the Alfa Romeo Sauber F1 Team.

Emirates Team New Zealand has announced a three-year partnership deal with wine producer Brancott Estate for the America’s Cup.

Rugby Pro14 side Connacht have announced Future Ticketing as their official ticketing partner.

Global IT company Unisys has been announced as the official IT and cybersecurity supporter of the Invictus Games, which take place in Sydney this October.

German oil company Liquimoly will be the official sponsor of the 2019 Handball World Championship.

The National Football League’s (NFL) Tampa Bay Buccaneers have announced a 10-year naming rights deal with Florida Hospital for their training facility, which will now be known as AdventHealth.

Italian soccer champions Juventus have secured a three-year deal with Dutch company O’sonyq becoming their official sports drink.

Meanwhile, rivals Inter Milan have named RDS 100% as their official radio partner.

National Hockey League’s (NHL) LA Kings have partnered up with AXS, which becomes the franchise’s primary ticketing partner.

Telecommunications giant NTT Docomo has been named as tournament supplier for the 2019 Rugby World Cup.

Bundesliga soccer club Hannover 96 have announced Macron as their new kit manufacturer in a six-year deal starting from the 2019/20 season.

Fellow German side Fortuna Dusseldorf have signed a three-year deal with Betway to become the club’s betting partner.

Dusseldorf have also agreed a sponsorship deal with Japanese photography company Fujifilm for the 2018/19 season, with the option of a further year.

Red Bull Leipzig have extended their sponsorship deal with construction company Fenger Group to the end of next season.

Elsewhere in the Bundesliga, Werder Bremen and textiles brand Collonil – the club’s official shoe care partner – have extended their partnership for a further two years.

Brazilian soccer clubs Atletico Mineiro, America and Cruzeiro have all signed partnership deals with Italian carmaker Fiat until the end of the season.

Beer brand Michelob Ultra has been named as the title sponsor of the Rock ‘N’ Roll San Jose Half Marathon.

Media Rights

Broadcaster Eleven Sports has secured the rights to show Formula 1 in Portugal for three years from 2019.

The Ohio Valley Conference (OVC) has extended its media rights deal with broadcaster ESPN, including exclusive coverage on ESPN+.

US cable giants Comcast have agreed a carriage deal with Fox Networks Group for coverage from the regional sports network Big Ten Network.

The Professional Squash Association (PSA) has announced that SquashTV will produce live coverage of the British Junior Open after a deal was made with England Squash, as well as the European Team Championships in 2019.

US Broadcaster CSI Sports has agreed a carriage deal with StarHub TV to deliver its Fight Sports network in Singapore.

Personal Endorsement

US squash No1 Todd Harrity has entered a long-term agreement with manufacturer Unsquashable.

Tennis star Naomi Osaka has agreed a multi-year deal with Citizen, becoming global ambassador for the watchmaker brand.

Indian cricketer Shikhar Dhawan has signed a three-year endorsement deal with Kwan Entertainment.


London-based marketing agency International Sports Consulting (ISC) has completed the acquisition of Independent Sports Group (ISG), significantly growing its rugby talent division.

UK broadcaster Premier Sports has appointed sports marketing agency WePlay as their lead digital agency, following their deal to show live Pro14 rugby coverage.

Bidding & Hosting

Major League Baseball’s (MLB) Oakland Athletics have hired Danish architectural firm Bjarke Ingels Group to design their new stadium.

Arena Racing Company (ARC) has announced plans to redevelop Newcastle Racecourse.

English soccer club Brentford have announced they will move to their new 17,250-seater stadium in the summer of 2020.

Politics & Governance

The England and Wales Cricket Board (ECB) has announced it will hold trials for their new 100-ball format, The Hundred, in September.

Spanish soccer side Rayo Vallecano have had their ground closed for safety reasons after fans complained that the Vallecas Stadium was in a dangerous state.

Morbid Deal of the Day

Brentford, who play in English soccer’s second tier, have taken the unusual step in appointing local firm G. Saville and Son as their official funeral directors.

Run by Brentford fans Graham – a Griffin Park attendee for almost 70 years – and wife Sue, the service offers departing fans the opportunity of a send-off in “a bespoke coffin in club colours and sporting the Brentford FC badge.”

What a way to go.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story