German soccer club Borussia Dortmund have agreed a partnership with recently launched platform esports.com, following in the footsteps of fellow German side FC Köln, who have also signed a similar deal.
The agreement is due to last for three years, with Dortmund managing director Carsten Cramer and esports.com chief executive Michael Broda announcing special offers for the club’s fans on the portal.
The deal will mainly be used to target young people and potential esports enthusiasts.
Cramer said: “With our new partner esports.com, we have found an ideal platform to reach the increasingly important target group of eSports enthusiasts. Above all, it is important for us to place our core business - football - with this target group.
“Of course, a website with millions of coverage and a selective clientele is ideal. Both partners and especially the fans will benefit, and I look forward to working with them.”
Michael Broda added: “The networks and fans of Borussia complement each other very well with our existing cooperations in the American and Asian regions. We both want to use the huge potential of these markets - that's why it's obvious to work on this together.”
Lucien Favre, the Swiss former Nice manager, has taken over as Dortmund’s head coach ahead of the 2018-19 season.