Bonk Breaker continues cycling partnership
Energy bar brand Bonk Breaker has announced its continued support of professional cycling’s 5-hour Energy presented by Kenda Racing Team.
Santa Monica, California-based Bonk Breaker will begin activating the year-long marketing partnership with product giveaways at the Amgen Tour of California, which runs from 12th to 19th May.
With the support of Bonk Breaker, the 5-hour Energy presented by Kenda Racing Team is currently ranked first on the USA Cycling National Racing Calendar team rankings.
"We enjoy the relationship with the 5-hour Energy/Kenda team,” said Bonk Breaker chairman and co-chief executive Chris Frank. “It's incredibly satisfying seeing a partner like 5-hour Energy racing team winning races and achieving the hard-earned success they deserve.
“The team and riders have been tremendous advocates of the Bonk Breaker brand, and we consider them all to be an integral part of our 'research' process as we test out new flavours and products.”
Bonk Breaker, the official energy brand of Ironman, recently signed a deal to sponsor the Milwaukee Brewers Major League Baseball (MLB) franchise.
blog comments powered by Disqus
USA Cycling brings in Bonk Breaker bars - 24 July 2013
Bonk Breaker bags Brewers baseball deal - 12 April 2013
Trek Bicycle sign long term agreement - 03 September 2010
Formula One: Sauber confirms major Russian tie-up - 15 July 2013
USA Cycling and BTB TV partner for cyclo-cross coverage - 25 September 2013
Related blog posts
Contador faces investigation from Spanish authorities - 09 November 2010, Notes & Insights
Inside cycling with the road race world champion - 17 October 2012, Quick-Fire Questions
Richard Sunderland: Thinking outside Fulham’s 18-yard-box - 21 April 2011, Guest Blog
On the road with Eurosport for Paris-Roubaix - 16 May 2013, Notes & Insights
Bob Stapleton is cycling’s new dynamo - 11 August 2009, Notes & Insights