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Bonk Breaker continues cycling partnership

09 May 2013 | Posted in Sponsorship, Cycling, North America | By Michael Long

Energy bar brand Bonk Breaker has announced its continued support of professional cycling’s 5-hour Energy presented by Kenda Racing Team.

Santa Monica, California-based Bonk Breaker will begin activating the year-long marketing partnership with product giveaways at the Amgen Tour of California, which runs from 12th to 19th May.

With the support of Bonk Breaker, the 5-hour Energy presented by Kenda Racing Team is currently ranked first on the USA Cycling National Racing Calendar team rankings.

"We enjoy the relationship with the 5-hour Energy/Kenda team,” said Bonk Breaker chairman and co-chief executive Chris Frank. “It's incredibly satisfying seeing a partner like 5-hour Energy racing team winning races and achieving the hard-earned success they deserve.

“The team and riders have been tremendous advocates of the Bonk Breaker brand, and we consider them all to be an integral part of our 'research' process as we test out new flavours and products.”

Bonk Breaker, the official energy brand of Ironman, recently signed a deal to sponsor the Milwaukee Brewers Major League Baseball (MLB) franchise.

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