Bolton Wanderers strike deal for new partnership

26 February 2013 | Posted in Agencies, Football, Europe | By Ian McPherson

English soccer side Bolton Wanderers FC have agreed a three-year consulting agreement with sports and entertainment marketing firm Front Row Marketing Services.  

The deal will see Front Row look to expand the Npower Championship side’s brand globally and identify new sponsorship opportunities.  

Front Row struck an equivalent deal with Premier League side Norwich City in December.

“Bolton Wanderers is one of the UK’s most historic clubs and we are excited to help them grow business opportunities,” said Chris Lencheski, president of Front Row Marketing Services. “English football is revered around the globe and we know that the time is right to help smart, aggressive clubs grow their brand to a hungry and passionate consumer base, while at the same time enhancing the offerings for the supporters who fill Reebok Stadium each match.”

• Front Row to sell baseball naming rights
• Front Row to handle naming rights for Arizona bowl game

“We are delighted to be working with Front Row. They are in a prime position to develop new commercial relationships for us in international markets and have great experience in this field,” said  Phil Gartside, chairman of Bolton Wanderers.  

Bolton, who were relegated at the end of the 2011/12 season, currently sit 15th in the Npower Championship table.