Bodog extends Ayr United sponsorship

Scottish soccer side gets backing for seventh consecutive season.

Bodog extends Ayr United sponsorship

Scottish soccer side Ayr United have picked up an extended deal with their long-term sponsor Bodog, which has returned for a seventh consecutive season.

The deal will see the online gambling company stay on as the third-tier side's front-of-shirt sponsor for the 2017/18 Scottish soccer season.

Ayr and Bodog courted controversy in 2016 when they unveiled the club's new kit by paiting it onto a naked model.

On the launch of the latest partnership, Calvin Ayre, Bodog founder, said: “After the controversy of last year’s kit launch we felt we should change our strategy; so this year we are using a body-painted model in the away strip rather than the home one. We hope the pictures will give The Honest Men the boost they need for promotion and a good Cup run too. ‘Mon Ayr!”

The Somerset Park-based club were relegated from the Scottish Championship at the end of last season and will play 2017/18 in League One.