Bloomberg Media Distribution has entered a new partnership with Niche Sport Media to distribute coverage of its sporting events.
The deal will see the news agency distribute the media production company’s video content across its various platforms.
As a result, Bloomberg’s clients will gain access to Niche Sport Media’s comprehensive portfolio, which includes more than 200 videos per month from English soccer’s Premier League and FA Cup knockout tournament, as well as coverage of the Uefa Champions League and Uefa Europa League, the top two club competitions in European soccer.
Niche Sport Media also produces Football Daily - a 30-second recap of soccer news - two to three times each day during the week, as well as World Cup Daily and Euro Daily, which provide live updates from the Fifa World Cup and Uefa European Championships national team tournaments.
The package will also include coverage of boxing, golf, rugby league and cricket.
The partnership will be activated immediately, and clients will be able to access the video content via the Bloomberg MediaSource platform, or through MRSS feeds direct to customers.