Blenheim Palace Horse Trials confirms title sponsor

05 July 2010 | Posted in Sponsorship, Horse Racing, | By Michael Long

The international asset management company Fidelity International has been confirmed its title sponsorship of the Blenheim Palace International Horse Trials.

The investment firm's new three-year long sponorship will provide better facilities at the annual three day event. Financial details of the deal were not revealed.

Event director, Many Hervieu, said, "Fidelity's support is particularly exciting for us because it will allow us to give the sport's 3 star flagship event a real 'facelift'. Fidelity International come in as our title sponsor in what we hope will be a long-term arrangement, thus making all of our exciting plans possible as well as generating money back into the sport."

Rob Fisher, head of UK personal investments at Fidelity International, said, "Blenheim presented the perfect opportunity for our first foray into the world of equestrian sport and we couldn’t asked for a more prestigious event to be associated with. Any sponsorship needs to embrace shared values and our clients have a strong interest in equestrianism and the countryside so the sport of eventing and Blenheim's location makes it an ideal hospitality and promotional vehicle for us. In Blenheim, we have a partner who shares our vision, customer focus and a determination to be 'best of class'."

The Fidelity Blenheim Palace International Horse Trials will take place from 9th September through to the 12th.

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Contract Details

  • Length of contract: 3 year
  • Annualised value: US$400,000
  • Overall value: US$1.2 million
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