Online gambling and sports betting company Bet-at-Home has reportedly exercised its one-year option to continue as a sponsor of the Four Hills Tournament, four Ski Jumping World Cup events that have taken place in Germany and Austria each year since 1952.
Under terms of the agreement, Bet-at-Home will enjoy a significant television presence with branding on advertising boards throughout the Fout Hills Tournament. Additionally, the company's logo will feature on the race numbers of competitors at one of the four events.
According to Sponsors.de, the list price for Bet-at-Home's sponsorship is approximately €1 million (US$1.3 million), however, Bet-at-Home is thought to have negotiated a discount and as such is expected to be committing roughly €800,000 (US$1 million).
In January 2010 Infront Sports & Media was confirmed as the Four Hills Tournament's official marketing partner in an agreement that will run until the end of the 2013/14 ski jumping season.