Bet90 to sponsor the Paulista Football Federation

Bookmaker signs one-year deal with São Paulo’s governing body for soccer.

Bet90 to sponsor the Paulista Football Federation

The Paulista Football Federation (FPF), the governing body which organises all official soccer tournaments in the Brazilian state of São Paulo, has announced a one-year partnership with Bet90.

The Veltyco Group-owned gambling operator will serve as an official sponsor of the organisation for the 2018 season in a deal which will see the bookmaker’s brand integrated at the stadiums of all FPF member clubs.

Additionally, Bet90 will benefit from exposure during all FPF tournaments during the 2018 campaign, including the Campeonato Paulista, the Copa São Paulo de Juniores and the Copa Paulista de Futebol, while the company will also feature prominently across the governing body’s digital assets.

The financial terms of the agreement have not been made public.

David Mathewson, chairman of the Veltyco Group, said: “We are very excited about entering the Brazilian market having agreed terms with respect to this sponsorship agreement. It will allow us to further expand our business into new markets with high-growth potential.”