Rolling sports business news wrap: Every deal, every day

Top story: Besiktas announce Volvo partnership

Rolling sports business news wrap: Every deal, every day


Soccer: Turkish Süper Lig soccer club Besiktas have announced a partnership with Swedish automotive manufacturer Volvo through to the end of the 2019 season.

As part of the deal, Volvo will provide the Istanbul-based club with vehicles to support the team’s travel arrangements.


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Volvo will also take naming rights to the 1903 Lounge at the club’s Vodafone Park stadium.

Besiktas are the defending Süper Lig champions and are currently second in the table, three points behind cross-city rival Galatasaray.

Bundesliga outfit Hertha Berlin have agreed a deal to change shirt sponsor, according to a report from German tabloid BZ Berlin. The Old Lady are set to bump up current sleeve sponsor TEDi to the top commercial bracket in a three-year deal until 2021. The trading company has paid €2.5 million (US$3.1 million) per year as a sleeve sponsor and apparently will now stump up €7.5 million (US$9.3 million) per year over the course of the contract, a €1.5 million per season increase on the incumbent . 

Seven League, a digital sports consultancy, has seen its partnership with Bundesliga International extended, following a successful initial six-month digital support deal.

Seven League has been leading digital partnerships for the German soccer league's international arm since September 2017, and will continue with this brief beyond the end of the season.

Sport1, the German sports broadcaster, has agreed a deal to show live matches from Brazil’s top-tier Campeonato Brasileiro in 2018 in a tie-up with international digital content and data company Sportradar.

Basketball: Fox Southeast has extended its media rights deal with the National Basketball Association's (NBA) Charlotte Hornets. The broadcaster will pay an annual rights fee in the US$20 million range, up from about US$14 million this season.

The Las Vegas Convention and Visitors Authority has authorised a US$500,000 extension its the National Collegiate Athletic Association (NCAA) Pac-12 Men’s Basketball Tournament sponsorship into 2020.

Australian rules football: Carlton have expanded their relationship with La Trobe University, with the insitution becoming the Australian Football League (AFL) outfit's exclusive higher education partner.

Motorsports: US wireless service provider MetroPCS has signed a multi-year partnership with Texas Motor Speedway concentrated on the track's two major Nascar race weekends.

World Sportscar Championship Asia has announced that German oil and additive specialist Liqui Moly is remaining as an official partner of the TCR Asia Series for the 2018 season.

Surfiing: US telecommunications company Boost Mobile has signed a partnership with the World Surf League (WSL) focusing on the Australian leg of the competition. The length of the agreement was not disclosed but it will at least cover the 2018 WSL season.

Badminton: BBC, the UK public-service broadcaster, has signed a long-term deal to cover badminton the All England Open Championships, with producer and distributor Sunset+Vine also extending its production contract for the tournament.

Horse racing: The Jockey Club has launched a new mobile ticketing platform to gain general admission to its 15 racecourses as part of its new Race On app.

Shave of the day

Baby-faced Real Madrid defender Raphaël Varane has never previously shown any evidence of facial hair but that has not prevented Braun from making the Frenchman a brand ambassador. Varane even appears to have mustered some chin stubble for the occasion. 

Braun are on the ball with Raphaël Varane (Raphaël Varane/Instagram) 

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story