Benfica on time with Hublot deal

Luxury watch brand partners with Portuguese soccer side.

Benfica on time with Hublot deal

Swiss watchmaker Hublot has become the official timekeeper of Portuguese soccer side Benfica. 

Under the terms of the agreement, Hublot will provide the Lisbon outfit’s players and staff with a limited edition Classic Fusion Chronograph SL Benfica watch. It will also enjoy a strong brand presence at the Benfica’s home ground, the Estádio da Luz, and on the club’s various digital platforms. 

The financial terms of the agreement have not been released. 

"If I had to take someone who didn't like football to a match, it'd be to the Estádio da Luz,” said Ricardo Guadalupe, chief executive of Hublot. “It is one of those magic places where passion for football is born and nurtured. Benfica is a legendary club that made football history by founding the national league in 1934 and has never left the top division.”  

Hublot has sponsorship agreements in place with a host of elite European soccer sides such as German champions Bayern Munich, Serie A champions Juventus, English league leaders Chelsea and Eredivisie team Ajax. It is also able to call on brand ambassadors of the ilk of three-time Fifa World Cup winner Pele, Argentinian great Diego Maradona and Manchester United’s Portuguese manager Jose Mourinho.

In their 113-year history Benfica have won 35 Portuguese league titles, 25 Portuguese Cups, seven League Cups, and six Super Cups, and have twice been European champions.