Bell Media has picked up the rights to show Thursday Night Football, making it the exclusive broadcaster of the National Football League (NFL) in Canada.
Toronto-based Bell has added Thursday night action to its existing deal to show games on Sunday and Monday, as well as holding the rights to the play-offs and Super Bowl.
The new multi-year deal Thursday Night Football will air on Bell Media channels TSN, CTV Two and RDS for the duration of the agreement. The rights were previously held by Rogers.
The agreement will begin with the season-opening clash between the Kansas City Chiefs and last season's Super Bowl winners, the New England Patriots, on Thursday 8th September.