BeIN Sports strikes Cricket Australia deal

Qatari broadcaster signs partnership with Australia’s cricket governing body.

BeIN Sports strikes Cricket Australia deal

BeIN Media Group has signed an exclusive six-year TV rights deal with Cricket Australia in its first move into the cricket rights sector.

The Qatari broadcaster’s new partnership will begin with the 2017/18 Ashes Test series between Australia and England.

The agreement with Australia’s cricket governing body will also cover South Africa’s 2018 and India’s 2018/19 tours of Australia, as well as the Big Bash League and the Women’s Big Bash League domestic Twenty20 competitions.

In addition, the deal will include all international Test, one-day international (ODI) and Twenty20 matches for the men’s and women’s Australian national team played on Australian soil.

The coverage will be available via BeIN’s subscription channels and online, and will be broadcast across more than 24 countries.

In September, the company secured TV rights in Australia for the English Football League (EFL) and second-tier Championship soccer matches, as well as the EFL Cup.

BeIN’s soccer portfolio also includes Spanish TV rights to all Uefa Champions League and Uefa Europa League games until 2020, French media rights for the top tiers of German and Turkish soccer, and Middle East and North Africa (MENA) rights to Uefa club competitions.

“It is important that we deliver on our promise to broadcast the very best global sports and events, and this is yet another significant milestone on this journey,” said Yousef Al-Obaidly, deputy chief executive at BeIN. “The audience for cricket in the Middle East and North Africa is growing at an unprecedented pace, and viewers are rightly demanding better, more comprehensive, in-depth coverage.”

The five-match Ashes series begins in Brisbane from 23rd to 27th November. England will be defending the urn having won 3-2 on home soil in 2015, and will be looking to avenge a humiliating 5-0 defeat in Australia in 2013/14.