Top-flight Chinese soccer side Beijing Guoan have entered into a five-year strategic partnership with sport supplement brand BioSteel.
BioSteel will be the Chinese Super League (CSL) club’s exclusive sports nutrition partner. The Toronto-based company will have a heavy brand presence at Guoan’s Workers Stadium on matchdays.
The financial terms of the agreement, which runs until 2022, have not been released.
Beijing Guoan finished sixth in the CSL in 2017. Ahead of the 2017 season, they named former Bayer Leverkusen and Salzburg head coach Roger Schmidt as a replacement for the sacked Jose Gonzalez. Schmidt’s side are currently seventh in the league after 23 games.