Barry Hearn forms Matchroom Multi Sport

New division of UK promoter will focus on events in eight specific sports.

Barry Hearn forms Matchroom Multi Sport

UK sports promotions company Matchroom Sport has announced the formation of Matchroom Multi Sport, a new division of the business that will be responsible for promoting major events across eight different sports.     

Barry Hearn, chairman of Matchroom Sport, confirmed that the department would sit “alongside Matchroom Boxing, PDC [Professional Darts Corporation], World Snooker and the PGA EuroPro Tour” and will “contribute to eight of the 11 sports currently promoted by Matchroom”.

The diverse operation’s portfolio will include longstanding Matchrom staples like the Mosconi Cup of pool, tenpin bowling’s Weber Cup, fishing competition Fish‘O’Mania and the Championship League of snooker. 

Newer events that will fall under Matchroom Multi Sport’s remit will be netball’s British Fast5 All-Stars Championship, the British Basketball All-Stars Championship and the World Cup of Gymnastics. In addition, the World Championship of Ping Pong will return to London’s Alexandra Palace for a sixth time in 2018.

The new division will be headed up by Emily Frazer, events director, Luke Riches, commercial director, and Nick Teale, media director, who between them have been tasked with investing in sports that attract ‘a committed and passionate player and fanbase’.

“For over 30 years, Matchroom Sport have been the major players across a wide range of sports,” said Hearn. “But we don’t intend to stop there. We are driven by success and this year already we have added gymnastics, netball and basketball to our ever-expanding portfolio. 

“We are forever searching for new sporting events where we can improve opportunities for players and world class entertainment for fans.”

Hearn, 69, founded Matchroom Sports in 1982. The promotion has organised major UK sporting events in snooker, boxing and darts. 

Hearn’s son Eddie has since taken over the boxing arm of the organisation and the 38-year-old has helped guide the careers of elite UK boxers such as former super-middleweight world champion Carl Froch and reigning IBF, WBA (Super) and IBO heavyweight champion of the world Anthony Joshua.