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Barclays Center signs new deals ahead of opening

26 September 2012 | Posted in Sponsorship, Basketball, North America | By James Emmett

Barclays Center signs new deals ahead of opening

The Barclays Center, the new home of the Brooklyn Nets NBA franchise, has unveiled a host of new corporate partners.

Ahead of the venue's opening night on 28th September, Applebee's, McDonald's, New York Lottery, Party City, Reese's, Robert Mondavi Wines, W.B. Mason, and Appollo Jets have all signed deals and have become members of the Barclays Center Business Alliance.

Several of the new sponsors, notably W.B. Mason, will have sponsorship rights that extend across the Brooklyn Nets team as well.

Alongside office supply company W.B. Mason, restaurant chain Applebee's, party supply chain Party City, and private jet company Apollo Jets have the most extensive, integrated partnerships of the new sponsors.

W.B. Mason will be the official sponsor of the of the new arena's suite rental programme and the will provide furniture for the suites themselves. The company will also become the official office supply company of the Nets.

Applebee's will become the presenting partner of the arena's basketball ticketing plan; Party City will become the official party and Halloween store of the arena and the tram and will get branding rights to the game tip-offs; while Apollo Jets will have branding of the visiting team locker room and performer dressing rooms.

The deals are all likely to be in the five and six-figure range.

The Barclays Center has ten founding partners worth several million dollars each with American Honda Motor Co., American Express, Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, Geico, MetroPCS, Stolichnaya, and Ticketmaster.

“We are proud that Barclays Center will debut with an outstanding family of corporate partners,” said Barclays Center and Brooklyn Nets chief executive Brett Yormark. “It’s clear that the business community sees the excitement and benefits of being part of a spectacular venue in the heart of world commerce.”

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