The operators of the Barclays Center in Brooklyn have agreed a deal to receive advertising exposure at the University of Southern California (USC) Trojans’ home football games.
The deal was struck with USC Sports Properties, the Fox-owned sales unit which manages the marketing and media rights on behalf of the university, and will see the Barclays Center receive in-venue LED branding and game-day print advertising at the 93,000-capacity Los Angeles Memorial Coliseum.
In addition, the Barclays Center – now the permanent home of the National Basketball Association’s (NBA) Brooklyn Nets – will also offer key entertainment industry executives VIP hospitality at select games, including involvement in the pre-match coin toss and other on-field experiences.
The financial terms and duration of the deal were not announced.
“Our goal is to put the Barclays Center brand in front of key executives in the entertainment industry and provide great hospitality and exclusive on-field experiences as they enjoy their passion of USC football,” said Barclays Center chief executive Brett Yormark.
“This is a creative and strategic way to capitalise on the passion for USC Athletics and help grow Barclays Center’s brand in Los Angeles,” added Dan Shell, vice President and general manager for USC Sports Properties. “The unique access to marquee games gives Barclays Center a platform to host key members of the sports and entertainment industry.”