Barclays Center nets ninth founding partner
The Brooklyn Nets NBA franchise has signed car insurance company Geico as the ninth founding partner of its new Barclays Center home.
Geico will have naming rights to the main entrance to the venue, the Geico Atrium.
The company will also receive logo space in the Barclays Center's 'street-to-seat' signage allocation, as well as television-visble branding on the each side of the hoop stanchions on court.
- American Express leaves New York for Brooklyn
- Bruce Ratner on building the Barclays Center
- Brett Yormark: In court with the Nets
Although no contract details have been released, the Nets have been signing founding partners to multi-year deals at a minimum of US$2 million annually.
“Geico is excited about this unique opportunity to team up with Barclays Center and the Brooklyn Nets,” said Ted Ward, Geico vice president of marketing. “The new state-of-the-art sports and entertainment venue will bring an abundance of energy, excitement and opportunity to a great community and a well-deserving fan base.”
“We are proud that Geico, the predominant auto insurance provider in Brooklyn, has taken the title position in the Geico Atrium, one of the most spectacular main entrances of any venue in the world,” said Barclays Center and Brooklyn Nets Chief executive Brett Yormark. “We are pleased that Geico and Brooklyn support each other and we are excited to continue to partner with brands of excellence.”
Geico joins American Express, Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stolichnaya, and Ticketmaster as a founding partner of the arena.
blog comments powered by Disqus
- Length of contract: 5 years
- Annualised value: US$2 million
- Overall value: US$10 million
New Nets’ arena to host boxing fights - 13 July 2010
New Jersey Nets net another sponsor for Brooklyn move - 05 October 2009
Haier’s deal with Nets is finally announced - 12 January 2010
Prokhorov moves closer as Nets secure vital funds - 17 December 2009
Related blog posts
Barclays signs as official VIP partner of the Sport Industry Awards - 01 February 2012, Notes & Insights
IOC elects Thomas Bach as ninth president - 10 September 2013, Notes & Insights
50 Most Marketable 2012 - Dale Earnhardt Jr - 16 May 2012, Notes & Insights
SpoBis 2012 - 11 January 2012, Notes & Insights