Barclays Center nets ninth founding partner

06 August 2012 | Posted in Sponsorship, Basketball, North America, | By James Emmett

The Brooklyn Nets NBA franchise has signed car insurance company Geico as the ninth founding partner of its new Barclays Center home.

Geico will have naming rights to the main entrance to the venue, the Geico Atrium.

The company will also receive logo space in the Barclays Center's 'street-to-seat' signage allocation, as well as television-visble branding on the each side of the hoop stanchions on court.

Although no contract details have been released, the Nets have been signing founding partners to multi-year deals at a minimum of US$2 million annually.

“Geico is excited about this unique opportunity to team up with Barclays Center and the Brooklyn Nets,” said Ted Ward, Geico vice president of marketing.  “The new state-of-the-art sports and entertainment venue will bring an abundance of energy, excitement and opportunity to a great community and a well-deserving fan base.”

“We are proud that Geico, the predominant auto insurance provider in Brooklyn, has taken the title position in the Geico Atrium, one of the most spectacular main entrances of any venue in the world,” said Barclays Center and Brooklyn Nets Chief executive Brett Yormark. “We are pleased that Geico and Brooklyn support each other and we are excited to continue to partner with brands of excellence.”

Geico joins American Express, Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stolichnaya, and Ticketmaster as a founding partner of the arena.

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Contract Details

  • Length of contract: 5 years
  • Annualised value: US$2 million
  • Overall value: US$10 million
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