Barcelona renew deal ahead of Qatar Airways unveiling

26 February 2013 | Posted in Sponsorship, Soccer, Europe, | By Michael Long

La Liga giants FC Barcelona have extended their sponsorship agreement with Abu Dhabi-based telecommunications firm Etisalat for a further four years.

The renewal runs until the end of June 2017 and sees Etisalat remain a major sponsor of the Catalan club in the United Arab Emirates, Nigeria, Ivory Coast, Benin, Togo, Niger, Gabon and the Central African Republic.

Barcelona’s president Sandro Rosell said: “Etisalat is a pioneer in telecommunications in the Middle East, Africa and Asia, who are helping us to get closer and strengthen our connection with our fans in those areas. This will help us to transmit our feelings for the club and also to grow socially and economically.”

Ahmad Jular, the executive director of the Etisalat Group , added: “As a global telecommunications operator, it makes great sense for us to associate ourselves with a first class club which is interested in widening its international fan base.

“This association is a unique opportunity to show the capacity of Etisalat Group as a telecommunications operator. It gives us a strong competitive advantage and strengthens our emotional links with our present and future clients. We are looking forward to sharing FC Barcelona’s talent with our clients.”

Meanwhile, Barcelona have announced they will officially unveil their new sponsorship agreement with Qatar Airways at a presentation ceremony on 4th March. The ceremony will be broadcast by Barça TV and streamed live on the club’s website.

Qatar Airways’ logo will adorn Barca’s playing strip from next season as part of a record-breaking, five-year agreement between the club and the airline’s parent company Qatar Sports Investments (QSI). For the past two seasons Qatar Foundation has been emblazoned across the front of the team’s famous blue and burgundy shirts.

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