Barcelona freshen up with Glade deal

Air freshener brand signs one-year regional deal in Brazil with La Liga champions.

Barcelona freshen up with Glade deal

Spanish La Liga champions FC Barcelona have signed a one-year regional sponsorship deal in Brazil with air freshener brand Glade.

The deal will run until September of next year and will see Glade launch an exclusive Barcelona-themed product line later this month. Glade will also run a promotion giving customers in Brazil the chance to win an all-expenses paid trip to the Camp Nou in Barcelona to watch the Blaugrana in a home game.

The deal was brokered by Traffic Sports and NR Sports, the latter of which also manages the image rights for Barcelona star Neymar Jr, who will make appearances in Glade's marketing.

On the pitch, Barcelona suffered a 2-1 defeat against Sevilla in the league on Saturday, leaving them in third place, level on points with arch-rivals Real Madrid.