Barcelona strike Parques Reunidos deal

Spanish soccer side to open branded parks around the world.

Barcelona strike Parques Reunidos deal

Spanish soccer giants Barcelona have confirmed a new strategic partnership with theme park company Parques Reunidos.

The agreement was approved during the La Liga team’s annual general assembly on Saturday, with 259 members voting in favour, 29 against and 35 abstaining.  

Madrid-based Parques Reunidos, which has a core business of theme parks, zoos, water parks and marine parks with 61 locations in 14 countries, will work with the club to open Barcelona-themed parks in important commercial centres around the world.

The parks will be between 3,000 and 10,000 square metres in size, and will showcase the 24-time Spanish champions’ history, values and players through a mixture of interactive elements, new technology education and entertainment.

Under the terms of the agreement, Parques Reunidos will assume full responsibility for the investment costs for the design of the parks, as well as their construction, while Barcelona will have complete control over all content used in the park in addition to the application and use of the Barça brand.

The partnership will see a minimum of five parks opened during the first five years of the contract, which includes an option to renew for a further five years.

Barcelona remain four points clear at the top of La Liga following their 2-0 win over Malaga on Saturday. They play their next fixture away to Athletic Bilbao on 28th October.