Brazilian soccer club São Paulo FC have announced an extension of their sponsorship deal with private banking company Banco Intermedium.
As part of the new deal, which will run until June 2020, the bank’s logo will now be imprinted on the front of the team’s shirts as well as on the back. Additionally, MRV Egenharia, a construction company also owned by Brazilian businessman Rubens Menin, will have its brand displayed on the shirt’s shoulder.
São Paulo FC president Carlos Augusto de Barros e Silva said: “It is a partnership that translates trust into São Paulo FC and that will produce results in benefits for all. São Paulo, Banco Intermedium and MRV will win, and it's more proof that we're moving in the right direction in our actions.”
João Vitor Menin, president of Banco Intermedium, added: “Banco Intermedium is going through a fundamental moment in its 22-year history. The association of the image of the company to a club of the greatness of São Paulo is a very relevant step in the strategy of making our brand better known.”
Rodrigo Resende, MRV’s director of communication for marketing and sales, said: “Once again, the company bets on football as a way of approaching our consumer market, which, like sports, is very democratic. At this time of year, the clubs have to strengthen for the various championships and we are already positioning ourselves in these partnerships.”
São Paulo FC are 15th in the Campeonato Brasileiro Série A, Brazilian soccer’s top flight, and play their second fixture of the new season against Avaí next Tuesday.