English Premier League side Norwich City FC have named Aviva as their official community partner in a three-year deal from the start of the 2015/16 season.
Aviva has served as the soccer club’s main sponsor for the past eight years and the new deal will see the UK insurance company step away from sponsoring the players’ match shirts, meaning Norwich will be seeking a new main sponsor.
As a community partner, Aviva will continue to work with the club supporting the community in the Norfolk area and it will also remain as a sponsor of the Community Stand at Norwich City’s Carrow Road home.
Lindsay Forster, the customer marketing director at Aviva, said: "Our time as main club sponsor has delivered some great community successes which have helped support some fantastic charities and it's great that this will continue as part of our new relationship.
"With the Aviva Community Fund, which launched this year to support local community groups across the UK, this new partnership will help deliver even more support in the region. The partnership has been a fantastic experience for us, our customers and employees and we're delighted to be able to continue our relationship with the club."
David McNally, the chief executive of Norwich City said: "This new chapter in our excellent partnership with Aviva is great news as not only are they staying on board as a major backer of the club, but they are also going to work closely with us and continue to support our work in the community, which is so much a part of what the Football Club and Aviva are about.
"Aviva have been with us on a rollercoaster of a journey from League One to the Premier League and we thank them for their phenomenal support and look forward to the next three years.
Norwich are set to welcome Stoke City to Carrow Road in a Premier League game on Saturday.