Top story: Australian Open adds champagne partner

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Top story: Australian Open adds champagne partner

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Top story

The Australian Open tennis tournament has announced a three year partnership making French brand Piper-Heidsieck its official champagne provider in deal worth a reported US$3.7 million.


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The contract starts with the 2019 edition of the tennis grand slam and also marks Piper-Heidsieck’s first major professional sport deal.

The French brand will erect a ‘Champagne House’ at the event, and will see its champagne sold at kiosks around the Melbourne Park, as well as corporate spaces and the Rockpool and Nobu restaurants.


French rail company SNCF has been named as an official national supporter of both the France 2019 Fifa Women’s World Cup 2019  and this year’s Under 20 edition.

Monumental, the owner of both the National Basketball Association’s (NBA) Washington Wizards and the National Hockey League’s (NHL) Washington Capitals, has reached a multi-year agreement with local property firm KETTLER for naming rights to a premier tier of the teams’ Capital One Arena home.

The NBA’s Milwaukee Bucks have extended their partnership with West Bend Mutual Insurance that sees the local firm take on naming rights to a hospitality suite at the franchise’s Fiserv Forum.

German Ice Hockey League (DEL) team Kölner Haie have extended their partnership for another year with the team’s jersey and main sponsor, domestic energy company RheinEnergie.

USA Softball has named American youth sports extension of NBC Sports, SportsEngine Inc, as its exclusive club management technology provider.

Brazilian Serie A soccer side São Paulo have finalised a two-year deal with Japenese entertainment and video game developer Konami, who’s logo for the upcoming Pro Evolution Soccer (PES) 2019 game will be featured on the club’s kit.

English rugby union side Harlequins have partnered with English footwear brand Hunter, in a deal that sees the company produce a limited-edition boot with team colours and logo.

Major League Soccer’s (MLS) Los Angeles Football Club have signed a deal with GUESS, that sees the global lifestyle brand serve as the club’s official denim and off-field custom suiting partner.

Second-tier English soccer side Leeds United have appointed local computer support and servicing company Altinet as their official cyber security partner.

The England-based Bristol Sport ownership group has extended its deal with local civil engineering firm ETM, which will continue on as Ashton Gate stadium’s waste management provider. The owner of rugby union’s Bristol Bears and Bristol City has also named Welsh car dealer Wessex Garages as its official media vehicle sponsor.

Cycling Ireland and UK-based sportswear brand Kukri Sports have finalised a two-year deal that will see the sportswear brand supply travel and training apparel to Ireland’s Olympic cyclists.

The World Baseball Softball Confederation (WBSC) has announced the various broadcast and online rights agreements across 84 countries and territories, listing Sportradar as Europe’s provider and FloSports as the platform for the US and Canada.

The equestrian event, 2018 Qatar Goodwood Festival, to be held in West Sussex, England, has announced Qatar Airways as its official airline sponsor.

The 2019 edition of the golf tournament, Bridgestone Senior Players Championship, will feature regional food bank Westfield as a sponsor through 2022.

American brand Rock N Roll Tequila will serve as a title sponsor at Mid-Ohio Sports Car Course for its Nascar Xfinity race for the next three years.

The Wrestling Federation of India (WFI) has entered a three-year strategic partnership with Mumbai-based automotive manufacturer Tata Motors.

The English Football League (EFL) has finalised a three-year, multi-million pound deal with UK-based tool retailer Screwfix.

Media Rights

English production company ITN will produce the highlights of this summer’s World Para Athletics European Championships in Berlin, as well as the World Para Swimming Allianz European Championships in Dublin, for UK broadcaster Channel 4.

Exclusive rights to Spanish premiership soccer league La Liga will be added to the portfolio of Unkranian over-the-top (OTT) service Megogo.

National Collegiate Athletic Association (NCAA) Division one ice hockey conference, the Western Collegiate Hockey Association (WCHA), has inked a multi-year rights deal with streaming platform FloSports covering every WCHA Women’s League game.

Bidding & Hosting

Vancouver will claim Canada’s first ever esports arena: The Gaming Stadium, is set to open in 2019.

Politics & Governance

Fifa council member and Columbian Football Federation president Ramon Jesurun is being investigated for alleged embezzlement and resale of World Cup qualifying match tickets.

Second-tier cycling team Direct Energy have announced plans to file an application to the International Cycling Union (UCI) for a return to the sport’s elite WorldTour.

Interview of the Day

ESPN introduced an interesting innovation during the Major League Soccer (MLS) All-Star Game when broadcaster’s Adrian Healey and Taylor Twellman interviewed goalkeeper Brad Guzan during the game as the action unfolded around him. Guzan was equipped with an earpiece and microphone so he could field and answer questions. The system has been trialled before in MLS exhibition games and although the experimental interview was seemingly successful given its unusual circumstance, Guzan conceded a goal shortly after its conclusion.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story