The ATP, the organiser of the world’s elite men’s tennis tour, has agreed a multi-year extension of its partnership with Rolex.
The Swiss luxury watchmaker will continue to serve as the official timekeeper of the ATP World Tour, as well as the season-ending Nitto ATP Finals until 2020.
Rolex has been involved with tennis for over 40 years, and counts Swiss legend Roger Federer among its stable of ambassadors, while the brand also serves as the title sponsor of the Paris Masters 1000 event.
“Rolex is a brand that is steeped in the history of professional tennis,” said Chris Kermode, executive chairman and president of the ATP. “They have been a valued partner of our season-ending finale since 2005, and to the ATP World Tour since 2013, and their commitment to our sport speaks volumes. We’re delighted to extend our successful partnership.”
The 2017 Nitto ATP Finals got underway on Sunday, and the final is due to take place on 19th November. World number one Rafael Nadal pulled out of the tournament through injury on Monday following his surprise defeat by Belgian seventh seed David Goffin in his opening round-robin match.