Atlético Mineiro sign US$12m kit deal

Belo Horizonte-based top level Brazilian soccer team Clube Atlético Mineiro have signed a kit sponsorship and supply deal with Puma affiliate Lupo Sport.

Belo Horizonte-based top level Brazilian soccer team Clube Atlético Mineiro have signed a kit sponsorship and supply deal with Puma affiliate Lupo Sport.

Lupo Sport will supply all clothing and equipment to the team, which finished second in the latest edition of the Brasileiro Serie A, until the end of 2014.

The club's president, Alexandre Kalil, confirmed the two-year deal is worth R$12.5 million, or just over US$6 million annually to the team.

Lupo Sport pipped Nike to the deal, which was negotiated by Ronaldo's sports marketing agency 9ine.