Spanish La Liga outfit Atlético Madrid have named Plus500 as their new main partner and sponsor in a two-year deal.
The online trading services firm will become the front-of-shirt sponsor of the Spanish soccer club. Financial terms were not disclosed, but reports indicate the deal could be worth €11 million annually to Atlético.
Plus500 replaces ‘Azerbaijan, Land of Fire’ as the main sponsor of Atlético, who secured the Spanish League title in 2013/14, while also reaching the Champions League final that season, which they lost to local rivals Real Madrid.
Plus500 was Atlético’s back-of-shirt sponsor for the second half of the 2014/15 season, having signed an agreement with the club in January. Both that partnership and the new deal were brokered by WH Sports Group and Sportfive.