Atlético Madrid tie up Plus500 deal

Spanish La Liga side secure new main sponsor.

Atlético Madrid tie up Plus500 deal

Spanish La Liga outfit Atlético Madrid have named Plus500 as their new main partner and sponsor in a two-year deal.

The online trading services firm will become the front-of-shirt sponsor of the Spanish soccer club. Financial terms were not disclosed, but reports indicate the deal could be worth €11 million annually to Atlético.

Plus500 replaces ‘Azerbaijan, Land of Fire’ as the main sponsor of Atlético, who secured the Spanish League title in 2013/14, while also reaching the Champions League final that season, which they lost to local rivals Real Madrid.

Plus500 was Atlético’s back-of-shirt sponsor for the second half of the 2014/15 season, having signed an agreement with the club in January. Both that partnership and the new deal were brokered by WH Sports Group and Sportfive.