Top story: Atletico Madrid sign ticket deal with Sports Events 365

Rolling sports business news wrap: Every deal, every day.

Top story: Atletico Madrid sign ticket deal with Sports Events 365

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Top Story

Spanish soccer giants Atletico Madrid have signed a deal with international ticket provider Sports Events 365 for 2018/19.


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The agreement sees Atleti join a host of clubs in Europe in deals with the ticketing website, which include other La Liga sides as well as teams in Italy, England, France and Portugal.

Sports Events 365 provides fans the opportunity to gain tickets to sports and music events across the continent, with the announcement of this latest deal a result of a predicted 30 per cent growth in the Spanish market in the coming year.

Sports Events 365 chief executive Sefi Donner said: “We are working to expand our network of season ticket agreements to additional European clubs in top leagues in order to produce the best possible offering for football fans all over the globe.”

Atletico Madrid have endured a mixed start to their La Liga campaign, winning just one of their opening three games following their Uefa Super Cup victory last month.


English Premiership Rugby side Leicester Tigers have entered a new partnership with lifestyle brand Joules, which will supply the team with matchday and event clothing.

The Ultimate Fighting Championship (UFC) has announced that Ukrainian brand Nemiroff has become its official vodka partner in a multi-year deal.

The San Francisco 49ers have announced a multi-year partnership with Global Syn-Turf, which becomes an official artificial turf partner of the NFL franchise.

ATPI Sports Events has been named as an official partner of the 2018 Invictus Games in Sydney.

The French Volleyball Federation (FFVB) has announced a four-year extension with Italian sportswear manufacturer Errea.

English rugby union club London Irish have agreed a three-year sponsorship deal with Cash Converters. The high-street retailer becomes their elite partner, featuring on their 2018/19 strips.

Media Rights

Over-the-top (OTT) platform RugbyPass has announced the first of its several original content projects. ‘Beyond 80’ is a documentary series which begins with a feature-length episode on concussion, produced by sports agency Fifty-Three Six.

Personal Endorsement

South African cricketer Kagiso Rabada has signed a sponsorship deal with energy drink Red Bull.

The National Football League’s (NFL) Jacksonville Jaguars running back Leonard Fournette has signed a sponsorship deal with luggage brand iFly.

Bidding & Hosting

Indycar has announced its 2019 schedule, with a first-ever race being held at the Circuit of the Americas in Austin, Texas.

Politics & Governance

Christian Seifert, chief executive of German soccer’s top flight the Bundesliga, has declared that the league will never host games abroad in light of plans to take Spanish soccer league games to North America. Seifert claimed it would be disrespectful to the fans and the players.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story