US sports broadcasting giant ESPN has agreed a multi-year media rights deal with the Atlantic 10 Conference.
The agreement will see the Disney-owned network stream more than 500 US college sports events annually on its ESPN+ direct-to-consumer service, which launched earlier this year.
The rights package includes exclusive games from various major Atlantic 10 championships including men’s and women’s basketball, men’s and women’s soccer, field hockey, women’s volleyball, baseball, softball and lacrosse.
The deal sees ESPN expand its existing relationship with the Atlantic 10 and add further live programming to ESPN+, which already features games from Major League Baseball (MLB), the National Hockey League (NHL) and Major League Soccer (MLS).
“The Atlantic 10 and ESPN have had a long-term linear television agreement that has been a win-win for both parties,” said Atlantic 10 Commissioner Bernadette McGlade. “This additional agreement gives the Atlantic 10 and its membership unprecedented visibility on some of the best streaming technology in sports, and it gives ESPN+ a wealth of high-level collegiate sports content.”
“ESPN+ has quickly established itself as a go-to destination for exclusive sports content,” added ESPN vice president of programming and scheduling Burke Magnus. “We are thrilled to add the Atlantic 10 Conference, carrying more games from the conference, including multiple exclusive championship events, than any other network, while also offering an increasingly personalised experience on the ESPN app.”