Atlantic 10 Conference appoints Learfield

Collegiate athletics league signs multi-year deal with new multimedia rights partner.

Atlantic 10 Conference appoints Learfield

The Atlantic 10 Conference, a college sports league which comprises of 14 schools and is part of the National Collegiate Athletic Association (NCAA), has entered a multi-year partnership with Learfield.

Starting with the 2017/18 season, the media and marketing rights specialist will serve as the conference’s exclusive multimedia rights partner.

The package will feature Atlantic 10’s men’s and women’s basketball competition, as well as all 19 of the conference’s Olympic sport championship events, including all naming rights, sponsor signage, radio and publishing rights. Additionally, Learfield will benefit from a digital presence on Atlantic10.com, the Atlantic 10 network and the league’s social media channels.  

“This partnership is a win-win for both the Atlantic 10 and Learfield,” said Bernadette McGlade, commissioner of the Atlantic 10 Conference. “One of the top brands in college athletics, Learfield knows the market, and has the assets to extend the Atlantic 10 exposure and recognition. Combined with the major markets in which A-10 institutions reside, there’s an opportunity for both parties to benefit from this agreement.”

Greg Brown, president and chief executive of Learfield, added: “It’s an honour to represent the Atlantic 10, a revered conference with excellent leadership in Bernadette and well-respected member institutions . While we have the privilege to represent eight member schools on an individual basis, we appreciate now having the opportunity to work alongside the conference on a much broader level.”