AMB Sports & Entertainment agrees Ticketmaster tie-up

Deal includes NFL's Falcons, MLS club Atlanta United, and Mercedes-Benz Stadium.

AMB Sports & Entertainment agrees Ticketmaster tie-up

Atlanta-based AMB Sports & Entertainment (AMBS&E) has entered into an exclusive, multi-year agreement with Ticketmaster.

Under the deal, the company becomes the official ticketing partner of all AMBS&E-owned properties, including the National Football League's (NFL) Atlanta Falcons and Major League Soccer's (MLS) Atlanta United.

Ticketmaster will serve as the official primary and resale marketplace of both teams, as well as performing the same role for all live events at the new Mercedes-Benz Stadium in Atlanta.

AMBS&E will also use Ticketmaster’s LiveAnalytics platform to track marketing and performance data.

"We selected Ticketmaster because of their longstanding, proven track record in the ticket industry," said Tim Zulawski, the chief commercial officer at AMBS&E.

"They are making significant investments into both their consumer and venue platforms, improving the overall experience as well as enabling the organisation to reach and protect our fans more effectively through a robust secondary marketplace.”

The new deal comes ahead of the opening of the 71,000-seat Mercedes-Benz Stadium in August.