National Basketball League (NBA) franchise Atlanta Hawks have expanded their partnership with technology company Kore Software, using its analytical tools to further their engagement with fans.
FRIDAY'S BIG STORIES
Partners since 2012, the Hawks are adding the integration of Kore’s data platform to their existing ticketing and sponsorship deals with the US-based tech brand.
Hawks vice-president Dave Elgin said: “With the fan's experience being a top priority, we felt compelled to ramp up our data systems and capabilities and expand our data footprint.”
Kore executive vice-president Adam Grow added: “Having worked so closely with the Hawks over the past several years, we have a unique understanding of their goals and how their business works. This will be invaluable as we help the team expand their BI strategy.”
The Atlanta Hawks get their NBA season underway next week when they take on the New York Knicks.
Italian carmaker Fiat has extended its deal with the French Football League (LFP), the governing body of the top two tiers in French soccer.
Australian soccer club Melbourne Victory have entered a partnership deal with construction company Metricon, which becomes its principal partner for the 2018/19 season.
Bookmaker BetVictor has become the official betting partner of Euroleague Basketball in Germany, in a deal lasting until 2020.
The United Soccer League (USL) has announced a multi-year partnership with technology supplier Bosch, which becomes the official stadium sound and surveillance system supplier of the league.
Mobile betting application Pit Stop Betting has been announced as the official betting partner of the British Superbike Championship.
Scottish soccer club Rangers have entered a partnership with Canadian club Montreal Rangers, agreeing a three-year deal which involves soccer schools opening in the Canadian city and academy players being given the chance to train in Glasgow.
Sport equipment supplier STX has extended its partnership with USA Hockey, renewing its deal as the sponsor and supplier of the hockey organisation.
The National Basketball League’s (NBA) Chicago Bulls have announced a multi-year partnership with global investment firm Calamos, which will become the first brand to advertise on-court at the Bulls’ United Center.
Broadcaster Sony Pictures Networks India (SPNI) has secured rights to show coverage of the T10 League cricket tournament for the next three seasons in South Asia and the Middle East.
Sports technology business Fanbox has launched a marketing platform for sports clubs that helps clubs interact with their fans thanks to behavioural data analysis.
Arsenal midfielder Mesut Özil has created his own channel on social gaming platform Twitch.
Bidding & Hosting
Cricket South Africa (CSA) has selected six venues for its inaugural Twenty20 (T20) competition. The venues are Bidvest Wanderers Stadium, SuperSport Park, Kingsmead, St. George’s Park, PPC Newlands and Eurolux Boland Park.
Belgium’s Circuit de Spa-Francorchamps race track is to feature in the 2019 World Rallycross Championship, after securing a five-year deal.
Ironman has announced that Taupo, New Zealand has won the rights to host the 2020 World Championship – the first time Ironman will be held in the country.
Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story