Malaysia's national badminton team has secured Astro as a co-sponsor and as broadcaster of all Badminton Association of Malaysia tournaments.
The partnership will begin with the Thomas and Uber Cup Finals later this month, opening with the clashes between Indonesia and Australia. The ties will will be broadcast in HD for the first time.
The sponsorship deal will run for three years, and will see Astro organise coaching clinics as part of a community programme.
"Astro have strong leadership in bringing local and international sports content and events to Malaysians," said BAM president Datuk Mohd Nadzmi Salleh to the Malaysia Star. "We feel this alliance will no doubt benefit the development of badminton and our sports icons."