Second-tier English soccer side Aston Villa have entered into a commercial partnership with Utilita Energy.
The British company will be the Villians’ new official energy partner and official energy supplier for the remainder of the 2017/18 English Football League (EFL) Championship season.
Under the terms of the partnership, Utilita branding will be visible through pitchside LED perimeter boards and on the team dugouts at the English midlands club’s home ground, Villa Park. It will also have a strong brand presence across Villa’s digital and social media platforms.
Utilita will offer Villa fans preferential rates and a free limited-edition Aston Villa branded in-home display cover should they switch to the energy firm. Neither the financial terms nor the duration of the agreement have been made public.
“Aston Villa are extremely pleased to welcome Utilita to a growing partner family,” said Luke Organ, the Aston Villa chief commercial officer. “We are excited about building a relationship based on credence and data insight to drive benefit for our fans, our club and Utilita themselves.”
“We look forward to working closely with the team to strengthen their brand and deploy advanced acquisition campaigns and to see some exciting programmes come to life.”
Shaun Underwood, director of Utilita Commercial Energy, added: “Our offer to businesses is disrupting the energy sector as we finally give Britain’s hard-pressed SMEs the fairer, flexible and transparent energy offer they deserve.”
Aston Villa - who were relegated from the top-tier Premier League in 2016 – currently occupy 13th position in the EFL Championship. The Villians recently picked up their second league win when they beat Barnsley 3-0 away from home, the victory went some way to relieving the mounting pressure on under-fire manager Steve Bruce.