Asics offers Singapore squad SEA Games incentive

03 November 2011 | Posted in Sponsorship, Athletics, Asia | By Michael Long

Sports apparel company Asics has become a sponsor of the Singapore Athletics Association’s (SAA) track and field squad at this month’s Southeast Asian (SEA) Games in Palembang, Indonesia.

Under the terms of the deal worth US$15,500, all athletes will wear Asics apparel and shoes during SEA Games competitions and training sessions.

The brand will also offer cash incentives for medalists at the Games: US$785 for gold, US$392 for silver and US$235 for bronze.

Andy Zhao, chief executive officer of Runner's World, the company that distributes Asics products in Southeast Asia, said: "This reward is our way of encouraging our athletes who will be doing their best to bring glory to Singapore. SAA's partnership with us is a big demonstration of faith in Asics shoe and apparel technologies, which will help the athletes to boost their performance during the competition."

The SEA Games start on 11th November and run for 11 days.