Asian Football Confederation bottles up C’estbon deal

Water brand to sponsor soccer governing body’s club competitions.

Asian Football Confederation bottles up C’estbon deal

The Asian Football Confederation (AFC), the governing body for soccer in Asia, has announced a new four-year partnership with C’estbon.

The deal will see China’s leading bottled water brand sponsor a host of the organisation’s club competitions until the end of the 2020 season, including the flagship AFC Champions League, the AFC Cup and the AFC Futsal Club Championship.

The company will also benefit from extensive brand exposure across a number of AFC properties and digital channels. C’estbon’s logo will be displayed at tournament venues during the AFC Cup and AFC Futsal Club Championship.

“The partnership reflects the continued appeal of the AFC’s competitions,” said Dato Windsor John, general secretary of the AFC. “Our AFC vision and mission is to stage top-class competitions and there is no doubt that the AFC Champions League fits into that category. It is one of the richest continental club competitions in the world.”