Top-flight Italian soccer side AS Roma have announced a multi-year global partnership with Qatar Airways ahead of their Uefa Champions League semi-final clash against Liverpool.
Starting from next season, Qatar’s state-owned flag carrier will serve as the Serie A club’s shirt sponsor until the end of the 2020/21 campaign.
The deal sees Qatar Airways become only the seventh shirt sponsor in Roma’s 90-year history. The first team have played without a main sponsor since 2014, when the Roma Cares charity occupied the main space on the front of the club’s playing tops.
The financial terms of the agreement have not been disclosed, but Roma claim that the contract represents the largest ever sponsorship deal signed by the club and one of the biggest ever agreed by an Italian soccer side.
“We are delighted to announce this historic partnership between AS Roma and Qatar Airways, two great brands with global ambitions," said AS Roma president Jim Pallotta. “Today’s announcement is the result of discussions behind the scenes for over eight months with Qatar Airways, led by our commercial team in London with much assistance from the entire Roma team, and comes at a significant time in the club’s history, on and off the pitch.
"With a new stadium due to begin construction late this year and the team in the Champions League semi-final for the first time for 34 years, it’s an exciting time to be a Roma fan. We shall be proud to wear the Qatar Airways name on our shirts and we look forward to working together to achieve sporting and commercial success for many years to come.”
“We are very pleased to announce this new partnership, which will see Qatar Airways become the official shirt sponsor of AS Roma through the 2020-21 season,” added Akbar Al Baker, chief executive of the Qatar Airways Group. “AS Roma is one of the most successful and well-known football clubs in the world, and our shared passion to strive for excellence and innovation make this a natural partnership.
“As an airline, we understand the power of sport in bringing people together, and our new partnership with AS Roma further underscores this belief. We look forward to working together and celebrating with AS Roma fans all over the globe.”
Roma, who are third in Serie A, travel to Anfield on Tuesday to play English side Liverpool in the first leg of their Champions League semi-final. The return leg is scheduled to take place on 2nd May.