Rolling sports business news wrap: Every deal, every day

Top story: Roma set to announce Hyundai as back-of-shirt sponsor, say reports

Rolling sports business news wrap: Every deal, every day

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Soccer: Serie A outfit Roma are set announce a back-of-shirt sponsorship deal with Hyundai, according to a report in Roman daily Il Tempo.

Roma have been without a main shirt sponsor since the 2012/13 season with owner James Pallotta admitting last year that the club made an error in prioritising the pursuit of commercial partners for the new Stadio della Roma.


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According to the Il Tempo report this deal will go some way to rectifying that. Roma are apparently set to sign a three-year €3.5 million-a-season (US$4.3 million) contract with the Korean car manufacturer that will also see the club end its two-year official car partnership with Volvo a year early.

Inter Milan's owners Suning have signed a licencing agreement with Beko, the Turkish appliance brand, to sell products featuting the club's branding in China.

United Soccer League outfit the Tampa Bay Rowdies have announced that Kapok Marketing will be a local sponsor for the 2018 season.

The Football Association of Serbia (FSS) has selected Genius Sports as its official data and integrity partner. The FSS will utilise Genius Sports technologies to monitor, track and analyse play across its syndicated Superliga, First League and FSS Cup competitions, whilst Genius permitted to commercialise the data captured by its systems.

Cricket: Indian Premier League franchises are still busy mopping up sponsors for the 2018 season. 

Multinational speaker brand JBL will be the official sound partner of Kolkata Knight Riders, whilst the team have also confirmed a merchandise tie-up with Walt Disney-owned Marvel Entertainment; the Delhi Daredevils have agreed sponsorship deals with consumer electronics company Acer and parcel service provider DTDC official technology partner with the companies becoming respective official technology partner and official logistics partner; and the Mumbai Indians have confirmed that they will be the subject of a Netflix documentary.

In England, Hampshire County Cricket Club have announce a collaboration with Network My Club, an initiative which will facilitate more opportunities for local businesses at the Ageas Bowl as part of the Network Hampshire Business Club.

Motorsport: Watch brand Anonimo will be Leopard Racing’s official timekeeper for the 2018 World Touring Car Championship.

Motorcycle accessories retailer Bihr has renewed its partnership with Youthstream, the series’ promoter of the Motocross World Championship (MXGP), to cover the 2018 season.

Ice hockey: Pay-television broadcaster O2 TV has acquired rights in the Czech Republic to the country’s top-tier ice hockey league, the Extraliga. The deal begins with the 2018/19 season and runs until 2022/23.

Curling: The World Curling Federation (WCF) and Infront agency have extended their media and marketing partnership for four more years, taking the contract period up to 2022.

Team of the day

The launch of an esports team connected to a traditional sports team is hardly innovative these days but for what could be the first time an international federation is launching its own team. The French Soccer Federation (FFF) has announced that it is launching its own Fifa esports team. Led by French gamer Neo (aka Fabien Devide), the FFF will be holding trials at its Clairefontaine national soccer centre later this month to form Team de France to play in exhibition games against other nations.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story