Rolling sports business news wrap: Every deal, every day

Top story: Artur Boruc becomes face of Polish vodka brand Stock Prestige.

Rolling sports business news wrap: Every deal, every day

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Top story

Artur Boruc, Premier League outfit Bournemouth's back-up goalkeeper, has become the face of Polish vodaka brand Stock Prestige.

The former Polish soccer national team keeper appears in the digital activation alongside his wife, Sara, and Polish actor Piotr Stramowski.


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Boruc fronts the campaign for Stock's Prestige line, with activation offering competition entrants the chance to win various prizes by asking interesting questions to the soccer player or the other brand ambassadors.


Australian rugby union team Melbourne Rebels have agreed a 'major' two-year sponsorship deal with Legacy Property and Investment Group that incorporates the Super Rugby outfit and the Rugby Victoria state governing body.

The Australian rugby league team South Sydney Rabbitohs have announced PlayUp as a new premier partner. The deal sees the fantasy sports platform see its branding on the National Rugby League (NRL) team's shorts.

European rugby union club competition the Pro14 has agreed a sponsorship deal that sees CityJet become the official airline for the league's upcoming Final Series.

The National Basketball Association's (NBA) new esports competition, the NBA 2K League has entered into a multi-year partnership that sees Scuf Gaming become its official gaming controller.

The Football Association of Indonesia (PSSI) has confirmed Genius Sports as its new official data partner and will launch the Football Data Platform.

The CHI Royal Windsor Horse Show has renewed its title sponsorship with Rolex for the 2018 edition later this month.

Major League Baseball's (MLB) Miami Marlins have struck a one-year deal with J.P. Morgan for the financial services company to support three of the franchise’s charitable causes: Good Student, Leaders of Tomorrow and PassSport.

WeatherTech Raceway Laguna Seca has announced that Lexus has become its official luxury vehicle.

The athletics department at California State University, Fresno, has renewed its partnership with US sportswear company Nike for another two years.

Ahead of its return to the World Endurance Championship, BMW Motorsport has signed a long-term partnership with Panasonic.

The Superbike World Championship's (WorldSBK) Imola round has confirmed Italian snack food company Pata Group as its title sponsor.

Media Rights

After announcing the replacement of the At The Races with Sky Sports Racing, the British pay-TV broadcaster has signed a ten-year deal with Chester Race Company to bring live racing from Chester and Bangor-on-Dee to the new channel from March 2019.

Women's National Basketabll Association (WNBA) franchise the Seattle Storm has announced the renewal of its local broadcast partnerships with Tribune Media's Q13 FOX and JOEtv. The new deal sees JOEtv air the Storm's road match-ups for the first time.

World Snooker’s Shoot Out event will be televised live by Eurosport and Quest for the first time next season.

World Snooker's new Tour Championship, that is set to be added to the governing body's calendar for the first time in 2019, will be televised in the UK by ITV4.

Bidding & Hosting

The Premiership Rugby 7s tournament will returning to Franklin’s Gardens this summer as Northampton Saints have secured hosting rights for the next two seasons.

Stavanger in Norway has been awarded hosting rights for the 2019 World Mixed Doubles and Senior Curling Championships.

Politics & Governance

Elsewhere, Scottish Rugby has confirmed the six franchises that will form its new Super 6 competition launching in 2019/20: Ayr, Boroughmuir, Heriot’s, Melrose, Stirling County and Watsonian FC. At least one franchise will be based in each of the four regions: Caledonia; Glasgow and the West; the Borders; and Edinburgh and East Lothian but none in Glasgow.

The International Skating Union (ISU) has signed a four-year deal that will see Dutch agency House of Sports seek to enhance the commercial performance of its leading speed skating events.

The World Rafting Federation (WRF) has signed a partnership agreement with the International Canoe Federation (ICF) that sees the former come under the latter's banner and is designed to see rafting included in the programme for the summer Olympic Games.


Exclusive: The World Baseball Softball Confederation (WBSC) has awarded the media and marketing rights to the 2023 and 2027 editions of its Premier12 international baseball tournament to Dentsu, which will replace MP & Silva, owner of the rights for 2019.

Shoe(s) of the day 

K-Swiss and Immortals have partnered to launch two signature shoes for the professional esports team. One of the shoes is a lifestyle model, while the other is a technical performance model for pro gamers. Quite why pro-gamers need a shoe for sitting down remains to be seen.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story