WorldRemit has entered into a commercial partnership with top-tier English soccer side Arsenal.
The Somalia-based digital currency exchange becomes the first official online money transfer partner of the Premier League club.
Under the terms of the contract, WorldRemit will have a strong brand presence through LED hoarding and step-and-repeat boards at the Emirates Stadium for every Gunners fixture in the Premier League, as well in the Carabao Cup and the FA Cup domestic knockout competitions.
Arsenal will also lend their first-team players’ images to the company to create content that will support its new and existing community engagement initiatives across the world.
“This is an exciting new partnership with WorldRemit who under their inspirational chief executive are looking to transform the way people can transfer money to family and friends around the world,” said Vinai Venkatesham, Arsenal’s chief commercial officer. “We share mutual values and look forward to working together to build their global presence through our broadcast, social and digital channels which reach millions around the world.”
Arsenal host high-flying Tottenham Hotspur in the north London derby on Saturday. Arsène Wenger’s side drew the corresponding fixture 1-1 last season but lost the away match 2-0 at Spurs’ White Hart Lane.