Arsenal seal Cover-More deal

English soccer club secure travel insurance partner for three years.

Arsenal seal Cover-More deal

Top-flight English soccer club Arsenal have named Cover-More as their official travel insurance partner for the next three years.

Starting from December, the company will provide fans of the Premier League outfit with travel insurance, car-hire insurance and match ticket cancellation insurance solutions. The Zurich Insurance Group subsidiary will also develop insurance packages for supporters that will cover the team’s pre-season tours.

In return, Cover-More will have a prominent presence on pitchside LED boards and interview backdrops at the Emirates Stadium, and its branding will also be integrated across the club’s digital channels. Additionally, the Australia-based insurance provider will become an official partner of the Emirates Stadium Tour experience, which gives visitors a behind-the-scenes look at the team’s home ground.

“We’re pleased to welcome Cover-More into our family of official partners,” said Vinai Venkatesham, Arsenal’s chief commercial officer. “After our hugely successful pre-season tour in Sydney, we are delighted to be partnering with this leading Australian-headquartered brand on a global basis.

“I’m certain that we can support Cover-More’s global growth plans while providing our supporters with insurance packages that help and protect them at home and on the road.”

Mike Emmett, Cover-More’s chief executive officer, added: “We aim to protect the individual Arsenal fan experience when they want to go to a game, whether they’re travelling from Islington or India, Sydney or San Francisco.

“Arsenal Football Club has thrived on a pioneering and innovative spirit throughout their 125 years in existence. They make their fans proud wherever they are in the world and it is that focus on innovation, the fan experience and their loyal worldwide following that makes this an exciting partnership for Cover-More.”  

Arsenal moved up to fifth in the Premier League following their 5-2 win away to Everton last Sunday. They play their next fixture at home to Swansea City on Saturday.