English soccer giants Arsenal have announced Egyptian bank Banque du Caire as their official partner in the country.
As part of the pair’s three-year partnership, Banque du Caire will offer credit and debit cards in Egypt complete with Arsenal branding. Additionally, customers and Arsenal fans in Egypt will be given a variety of club-related opportunities and benefits, including match-day hospitality and the chance to watch Arsenal in action at the Emirates Stadium in London.
To highlight the launch of the agreement, more than 250 branches of Egypt’s Banque du Caire have been branded with Arsenal memorabilia. Arsenal will also provide the bank with access to current players and former club legends in order to generate content and create marketing campaigns.
The deal is Arsenal’s second with an Egyptian company, following the club’s partnership with property business Hyde Park Developments, which was agreed in January 2018.
Vinai Venkatesham, chief commercial officer at Arsenal, said: “We are delighted to be partnering with Banque du Caire, our second official partner in Egypt. We have huge support in Egypt with more than 2.5million followers on Facebook. We look forward to developing some exciting initiatives together for both Arsenal and football fans in Egypt.”
Tarek Fayed, chairman and chief executive of Banque du Caire, said: “Arsenal is one of the world’s most renowned football clubs, and we are exceptionally proud to be associated with them.
“They share a number of Banque du Caire’s most important values, especially our unique sense of heritage and history. The partnership is set to be mutually beneficial for both parties as we work together to drive engagement for our clients, staff, and Arsenal fans across our nationwide footprint.”
Arsenal kick their Premier League season off on 12th August, with a home game against reigning champions Manchester City.