Arsenal’s new UK£300m Adidas deal third biggest in soccer history

Five-year agreement with sportswear brand reportedly to start from 2019/20.

Arsenal’s new UK£300m Adidas deal third biggest in soccer history

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English soccer giants Arsenal are set to sign a huge five-year deal with German sportswear brand Adidas, according to reports in the United States.

The agreement, which would see the apparel company become the club’s new official kit partners from the 2019/20 season, is said to be worth UK£300 million over the course of five seasons, which works out at UK£60 million per year.

Arsenal have refused to confirm any long-running reports regarding a switch to Adidas at this stage. However, if accurate, the deal would become the third most valuable in soccer history, with only Barcelona’s tie-up with Nike and Manchester United’s agreement with Adidas proving more prosperous.

According to sports business outlet John Wall Street, the contract is worth double what Puma, who currently design and manufacture the club’s playing kit and training wear, pay Arsenal.

The prospective new deal comes just months on from the renewal of the club’s main shirt sponsorship deal with Dubai-based airline Emirates. The agreement is worth UK£200 million until the end of the 2023/24 season.

When the Emirates extension deal was announced in February, Ivan Gazidis, the club’s chief executive, said: “Emirates are again demonstrating their great belief in our approach and ambition and their significantly increased investment will help us continue to compete for trophies and bring more success to the club and our fans around the world.”